Businessweek profiles Red Bull founder Dietrich Mateschitz: [Red Bull's slogan, "It Gives You Wings"] was just what Mateschitz needed?something to convey that Red Bull had tangible effects. That, in turn, would allow his product-positioning master stroke: He would sell Red...
Source: http://feedproxy.google.com/~r/andrewsullivan/rApM/~3/wjUIzR61HRc/austrias-richest-man.html
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