The Changing Face(book) Of Internet Commerce

How far has "F-commerce" come? Look no further than New York's fashionable Fifth Avenue, where an ad on the A/X Armani Exchange storefront shows the Facebook logo with the tag line "Like Us" beneath. It's a sign of the times. Many retailers have added Facebook to their marketing mix as they move to connect with consumers on what's now the most-visited Web site. But J.C. Penney (JCP), for one, sees Facebook as more than a marketing tool. On Dec.

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